The latest innovations from SAS VP Commercial Eivind Roald

SAS news and innovations from Eivind Roald at the Grand Travel Award
SAS VP Commercial Eivind Roald speaking at the Grand Travel Award

Yesterday evening during the Grand Travel Awards at the Grand Hôtel in Stockholm SAS Vice President Commercial Eivind Roald was one of the speakers. He took the opportunity to reveal some of the innovations they are currently working on at SAS as well as some new products. And the great thing about Eiving Roald is that he likes to talk, sometimes revealing a bit more than he was supposed to.

The first revelation of the evening is that SAS is planning to open city lounges where travellers can work in the city centre during the day, before or after a flight, Apparently Stockholm will be first and the SAS City Lounge in Stockholm will be located not very far from the Grand Hôtel, which means a very central location.

SAS will introduce biometric identification to be used at check-in, security, lounge and boarding using vein pattern imaging. In pratice this means you take a photo of the bottom of the hand. It will be tested at Stockholm Arlanda airport during 2016.

SAS news and innovations from Eivind Roald at the Grand Travel Award
Vein pattern imaging

More digital interactive services will be added to the SAS lounges. Eivind Roald mentioned for example the possibility to virtually follow a specific flight in real time in the lounge, the same technology used by FlightRadar24.

SAS news and innovations from Eivind Roald at the Grand Travel Award
New digital interactions in the SAS lounges

SAS plans to introduce chess in the longhaul inflight entertainment system. It will be possible to play against other passengers onboard the aircraft and later also against passengers sitting on other SAS longhaul flights. There will also be a list of all the top SAS players.

SAS news and innovations from Eivind Roald at the Grand Travel Award
Chess to be introduced in the SAS inflight entertainment system

Eiving Roald also showed some other things from the SAS innovation lab such as a new technology for checked luggage.

All-in-all a rather impressive list of innovations they are working on. But of course it remains to see what will eventually be available to passengers.

SAS news and innovations from Eivind Roald at the Grand Travel Award
The SAS unique assets
SAS news and innovations from Eivind Roald at the Grand Travel Award
New online experiences at SAS
SAS news and innovations from Eivind Roald at the Grand Travel Award
New innovations from the SAS innovation lab
About MorePremium.com 1018 Articles
My interest in premium travels and frequent travels started in the 90’s, so to date I have over 20 years of premium travel experience. MorePremium.com will mostly be about my own experiences, based on my own knowledge and my travel history, but you will also find news items, analyses, tips and tricks and reports from events.

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