Scandic Hotels today unveiled a new hotel brand. The new brand, which has been named Scandic GO, stands for a good night’s sleep, a good location and a good price. The design will be playful, contemporary and urban with compact and functional rooms and there will also be several digital innovations such as the possibility to open the hotel door using the Scandic mobile app. It will also be possible to play videos from a personal decide on the TV in the room.
But in order to be keep the cost level down, in order to keep the prices low, there will only be a limited selection of full-service products in the hotel such as restaurants, gyms and meeting facilities This is also why the location is an important aspect of the new concept. The properties will be located downtown, right in the city centre, close to local bars, restaurants, attractions and activities, things that will not be offered in the hotel, or at least only to a limited extent.
The first hotels will open in the fourth quarter of 2020, four hotels in Stockholm and Oslo. In the second quarter of 2021 the first hotel will open in Denmark, in Copenhagen.
Five hotels which are currently under the regular Scandic brand will be refurbished and relaunched under the Scandic Go brand.
- Scandic No.53, Stockholm
- Scandic Upplandsgatan, Stockholm
- Scandic Karl-Johan, Oslo
- Scandic Grensen, Oslo
- Scandic Webers, Copenhagen.